Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy approvals for each ad component, rather than the entire ad, reducing delays caused by a single non-compliant element. What’s new. Advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset violates […]
Google fixed month-long delay with page indexing report
Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The report is now showing data as early as a few days ago, which is the normal timeframe for when this report is updated. Plus, emails about indexing issues have started going out from Search Console […]
Sophie Fell talks why double-checking campaign settings matters
On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally. The PPC F-Up: worldwide location targeting Sophie accidentally launched […]
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said […]
Nils Rooijmans speaks on when ignoring Google emails can cost you
On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and top 10 PPC influencer, where she shares the experience of a costly error that serves as a valuable lesson for anyone managing paid search campaigns. The Setup: A quick account onboarding gone wrong The trouble […]
Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing directly into campaigns, letting advertisers create seasonal, mood-adjusted, and material-specific visuals without a photoshoot. It’s part of Google’s broader push alongside Opal, its AI writing tool, to accelerate content creation across PMax, Display, and other automated campaigns. Driving the […]
Gemini 3 now used for some queries in AI Mode
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]
Dale Olorenshaw speaks about a £15,000 landing page error
On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at StrategiQ, who shares a painful but valuable experience involving a high-budget test campaign and a critical oversight. The costly PPC mistake The story centers on a test campaign with a £15,000 budget. Despite strong clicks […]
Small tests to yield big answers on what influences LLMs
Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their own tools using “vibe coding,” where they test their hypotheses and engage in heated debates about what each LLM and Google use […]
Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout. What’s happening: The total budget option now appears alongside the traditional average daily budget in PMax. Google previously said the feature would expand to Search, Shopping, and PMax, and this […]