Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across the web in a style similar to Google’s AI Overviews, ChatGPT, and Perplexity. The upgrade. […]

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]

Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers native creative tools directly in the Ads interface. Here’s what advertisers can do with it: Generate images with text prompts. Create lifestyle product visuals. […]

LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page. Why we care. Trust is currency in B2B marketing – and people trust people more than brands. LinkedIn’s 2025 B2B Marketing Benchmark Report found: 94% of marketers say trust is the key to B2B […]

Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in October. Starting Sept. 3, enforcements in the Google Ads API and Google Ads scripts will require advertisers to self-declare whether campaigns contain EU political ads – or risk failed API calls and blocked campaign updates. Why we care. Advertisers […]

Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI chatbot Grok — a move aimed at boosting the platform’s ad revenue after a year of turbulence. Why we care. This is an opportunity for brands to embed their solutions directly into answers when users ask for help, offering […]

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly undermine performance—and waste budget. Join us this Thursday for The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with […]

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest SEO Jobs (Provided to Search Engine Land by SEOjobs.com) (Provided to Search Engine Land by PPCjobs.com) […]

Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your AI-generated conversations could be indexed and discoverable via Google Search. This includes prompts and answers that users have explicitly shared via OpenAI’s “Share” feature,  often without realizing the content may become publicly accessible. As Christopher Penn, co-founder and chief […]

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing a new sales leadership role in New York focused squarely on search ads – a clear signal that search is becoming a strategic pillar of […]