Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. The report analyzed nearly 1,800 Facebook ad campaigns across industries, looking at click-through rate (CTR), cost per click (CPC), conversion rate (CVR) and cost per lead (CPL) for traffic and […]

Google Analytics has launched Dashboards, giving businesses a new way to bring their most important KPIs and visualizations together on a single customizable report. Building reports is now drag-and-drop. Dashboards use a grid-based canvas where users can manually position, resize and align visualizations. Users can drag dimensions and metrics directly onto the canvas to create […]

Backlinks ranked as Google’s second most important ranking factor in a new survey of 131 SEO professionals conducted by Zyppy. Relevance ranked first, and content quality ranked third. Backlinks ranked No. 2. Although Google’s Gary Illyes has said links are not among Google’s top three ranking signals, 54.8% of respondents selected backlinks as one of […]

Google will allow advertisers to run personalized alcohol ads across YouTube inventory beginning Oct. 30th, where local laws permit. The policy change opens personalized targeting on YouTube to a category that had previously been restricted, covering alcohol, alcohol-related products and alcohol alternatives. Driving the news. Google said it is updating its personalized advertising policy for […]

Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to get help with AdSense education, onboarding and troubleshooting instead of relying solely on traditional Help Center resources. Driving the news. The new Help guide, currently […]

Google notified AdSense publishers that it is switching how it counts impressions for display ads.  Google will switch to a Begin-to-Render methodology that will count an impression only once the ad has loaded and rendered on the user’s device. What’s changing. Google wrote: “Currently, AdSense counts an impression when an ad starts to download to […]

Google has confirmed that for some queries AI Overviews may dynamically expand to its full state, replacing the AI Overview snippet with a full detailed response. This not only removes the “Show more” button in the AI Overview but it also pushes down the core search results that searchers were able to see without having […]

Google has confirmed it is rolling out new “technical measures” to protect against abuse of its search results and protect its services. Google is rolling out the addition of goto URL parameter redirects to the links in its search results. What Google said. A Google spokesperson told us: “We have a long history of deploying […]

Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they need next.  Better content briefs start with the situations your audience finds themselves in, then use those situations to shape what you create and how you measure success. When keywords become the brief Briefing […]

Google confirmed it is working on fixing a bug with favicons not showing properly within Google Search. Rajan Patel, Google’s VP, Engineering for Search, said “It’s an issue on our end. We identified the issue and we’re addressing it as quickly as we can. Sorry that this happened.” The issue started earlier this week, when […]