Google Ads is automatically enabling conversion-based customer lists for eligible advertisers starting, with data processing scheduled to begin on Aug. 18. The update applies to advertisers already using both Enhanced Conversions and Customer Match but who have not yet activated conversion-based customer lists. Why we care. As privacy changes continue to reshape digital advertising, Google […]

Meta is introducing new commerce features across Facebook and Instagram as it looks to turn more AI-driven product discovery into completed purchases. What’s happening. Meta is expanding Live Video Ads globally on Facebook and bringing them to Instagram, allowing businesses to promote livestreams to larger audiences and drive sales directly from live shopping experiences. In […]

Google is broadening its Limited ad serving policy on Search, giving itself more authority to restrict impressions from advertisers it considers unqualified or potentially confusing to users. The update could affect how frequently ads appear on certain searches, particularly for newer advertisers, brands with poor user feedback or advertisers whose identity is not clearly communicated […]

Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping destinations, advertisers have a new opportunity to reach consumers at the moment intent is expressed, rather than relying on traditional search queries or passive browsing. What’s […]

Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments for Performance Max campaigns, allowing advertisers to test how different creative assets affect results. The feature enables marketers to compare entirely new […]

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations […]

The old PPC skill set was built around control: define the keywords, choose the match types, set bids, write tightly aligned ad copy, and structure campaigns so the algorithm behaved the way you wanted. The best ad managers of the past were great at Excel and pivot tables. Execution was the product and the differentiator […]

Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are reporting a new “Branded Searches” control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries. The setting […]

Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major companies like Amazon and eBay. […]

Google CEO Sundar Pichai said Google’s AI search box, app-building tools, and agent products will eventually converge. Pichai also rejected publisher fears that Google will stop sending traffic to the web in an interview with Nilay Patel, editor-in-chief of The Verge. “Through it all, we are very committed to both meeting user expectations and also […]