Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to get help with AdSense education, onboarding and troubleshooting instead of relying solely on traditional Help Center resources. Driving the news. The new Help guide, currently […]

Google notified AdSense publishers that it is switching how it counts impressions for display ads.  Google will switch to a Begin-to-Render methodology that will count an impression only once the ad has loaded and rendered on the user’s device. What’s changing. Google wrote: “Currently, AdSense counts an impression when an ad starts to download to […]

Google has confirmed that for some queries AI Overviews may dynamically expand to its full state, replacing the AI Overview snippet with a full detailed response. This not only removes the “Show more” button in the AI Overview but it also pushes down the core search results that searchers were able to see without having […]

Google has confirmed it is rolling out new “technical measures” to protect against abuse of its search results and protect its services. Google is rolling out the addition of goto URL parameter redirects to the links in its search results. What Google said. A Google spokesperson told us: “We have a long history of deploying […]

Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they need next.  Better content briefs start with the situations your audience finds themselves in, then use those situations to shape what you create and how you measure success. When keywords become the brief Briefing […]

Google confirmed it is working on fixing a bug with favicons not showing properly within Google Search. Rajan Patel, Google’s VP, Engineering for Search, said “It’s an issue on our end. We identified the issue and we’re addressing it as quickly as we can. Sorry that this happened.” The issue started earlier this week, when […]

Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for Google AI Pro & Ultra susbcribers in English. More details. Gemini 3.7 Flash was announced yesterday as Google’s “most intelligent workhorse model yet for coding and agents.” But there was no mention […]

A federal judge refused to dismiss a lawsuit alleging an auto transport company used toxic backlinks to hurt a competitor’s Google rankings. Catch up quick. The June 2 ruling came at the motion-to-dismiss stage: The court didn’t decide whether the allegations are true. Instead, it found the plaintiffs had plausibly alleged a false advertising claim […]

What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT user conversations that are relevant to their products or services and promote their brand […]

OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising. What’s happening. OpenAI has rolled out several new features […]