Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in October. Starting Sept. 3, enforcements in the Google Ads API and Google Ads scripts will require advertisers to self-declare whether campaigns contain EU political ads – or risk failed API calls and blocked campaign updates. Why we care. Advertisers […]
X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI chatbot Grok — a move aimed at boosting the platform’s ad revenue after a year of turbulence. Why we care. This is an opportunity for brands to embed their solutions directly into answers when users ask for help, offering […]
attract, capture, analyze, and convert more leads with AI
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly undermine performance—and waste budget. Join us this Thursday for The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with […]
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest SEO Jobs (Provided to Search Engine Land by SEOjobs.com) (Provided to Search Engine Land by PPCjobs.com) […]
Your ChatGPT conversations may be visible in Google Search
Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your AI-generated conversations could be indexed and discoverable via Google Search. This includes prompts and answers that users have explicitly shared via OpenAI’s “Share” feature, often without realizing the content may become publicly accessible. As Christopher Penn, co-founder and chief […]
TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing a new sales leadership role in New York focused squarely on search ads – a clear signal that search is becoming a strategic pillar of […]
Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, calls the shift “colossal” and compares it to the dramatic pullback Amazon made during the pandemic lockdowns. Whats happening. Ryan said about the news: “Amazon has […]
Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their ads within the advertiser console. Google confirmed the issue at 7:53 pm ET today. What Google said. Google wrote: “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able […]
Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI tools are forcing PPC marketers to move beyond hyper-targeting and revisit core marketing fundamentals. This article outlines why that shift matters – and how to adapt. A world […]
How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the last two years, you’ve likely witnessed firsthand the wildfire that our industry has become. LLMs and AI chat tools are cutting into organic traffic in ways we can now see. ChatGPT is eating away at Google’s share. AI-powered features […]