SEO has moved past shortcuts and quick wins. What drives results now isn’t just content — it’s content that earns attention, builds trust, and converts.  Storytelling plays a direct role in that. Used well, it can improve engagement signals, strengthen relevance, and turn traffic into action. Here are seven storytelling techniques to apply in your […]

OpenAI is beginning to build the infrastructure for a formal advertising business around ChatGPT — but early performance signals suggest the company still has work to do to match established search platforms. What’s happening. OpenAI started testing an Ads Manager dashboard with a small group of partners, according to confirmation shared with ADWEEK. The tool […]

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the mistakes that shaped her career — and the lessons every advertiser should take from them. When Google sneaks settings past you Chloe’s first story centers on Google’s account-level automated assets setting — a feature so […]

Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike Ryan. Google has expanded the channel’s reach over the past year — and the trajectory is only accelerating. The timeline of how we got here: Q2 2025: Google began serving CTV ads using standard product […]

Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast.  It’s better to follow a Reddit comment framework that has been proven thousands of times to get engagement and increase visibility and awareness.   The winning move? Be useful first, be human, then casually exist as a company. Below are […]

Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns. Outcomes vary, and much more testing is still needed. Why we care. AI Max isn’t a minor update. It’s Google’s most significant reimagining of Search campaigns in years, shifting away from keyword syntax toward pure […]

Google will begin enforcing a minimum daily budget for Demand Gen campaigns starting April 1, 2026. What’s happening: The Google Ads API will require a minimum daily budget of $5 USD (or local equivalent) for all Demand Gen campaigns. The change is designed to help campaigns move through the “cold start” phase with enough spend […]

Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested control without submitting support tickets. What’s happening. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists support up to 5,000 negative keywords (one per line) and can be applied […]

OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy — and drawing scrutiny from competitors. What’s happening. After signaling plans last month, OpenAI quietly rolled out ads to U.S.-based users earlier this month. The move comes amid rising competition, including high-profile marketing […]

Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We will provide more information shortly.” Status: Service disruption The alert appears on the official Merchant […]