Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for Google AI Pro & Ultra susbcribers in English. More details. Gemini 3.7 Flash was announced yesterday as Google’s “most intelligent workhorse model yet for coding and agents.” But there was no mention […]

A federal judge refused to dismiss a lawsuit alleging an auto transport company used toxic backlinks to hurt a competitor’s Google rankings. Catch up quick. The June 2 ruling came at the motion-to-dismiss stage: The court didn’t decide whether the allegations are true. Instead, it found the plaintiffs had plausibly alleged a false advertising claim […]

What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT user conversations that are relevant to their products or services and promote their brand […]

OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising. What’s happening. OpenAI has rolled out several new features […]

As AI assistants like ChatGPT and Claude plug directly into marketing systems, a false claim is spreading with them: that AI like this will soon make the CRM marketing platform unnecessary. While we run a platform company, this isn’t about preferring the platform. It’s about what each piece can and can’t do, which is easiest […]

Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube audio ads have been available for several years, advertisers previously had to piece together information from broader documentation. The new help page consolidates the format’s […]

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study. Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found. Memory strongly decided which companies were considered. Researchers measured model memory and search behavior separately […]

Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of evidence. Attribution asks which observed marketing touchpoints should receive credit for a conversion. Incrementality asks whether the marketing […]

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform. The updates bring ChatGPT Ads closer to the feature set advertisers expect from more mature ad platforms, particularly around conversion optimization and automation. What’s new. […]

Google’s DMCA claims against SerpApi were dismissed July 20. Google now has 21 days to amend part of its complaint. The U.S. District Court for the Northern District of California granted SerpApi’s motion to dismiss Google’s two claims under the Digital Millennium Copyright Act. The court also stayed discovery until Google files an amended complaint, […]