As AI assistants like ChatGPT and Claude plug directly into marketing systems, a false claim is spreading with them: that AI like this will soon make the CRM marketing platform unnecessary. While we run a platform company, this isn’t about preferring the platform. It’s about what each piece can and can’t do, which is easiest […]

Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube audio ads have been available for several years, advertisers previously had to piece together information from broader documentation. The new help page consolidates the format’s […]

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study. Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found. Memory strongly decided which companies were considered. Researchers measured model memory and search behavior separately […]

Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of evidence. Attribution asks which observed marketing touchpoints should receive credit for a conversion. Incrementality asks whether the marketing […]

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform. The updates bring ChatGPT Ads closer to the feature set advertisers expect from more mature ad platforms, particularly around conversion optimization and automation. What’s new. […]

Google’s DMCA claims against SerpApi were dismissed July 20. Google now has 21 days to amend part of its complaint. The U.S. District Court for the Northern District of California granted SerpApi’s motion to dismiss Google’s two claims under the Digital Millennium Copyright Act. The court also stayed discovery until Google files an amended complaint, […]

After notifying advertisers about the upcoming change last week, Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA) will be enabled by default for all Shopping campaigns beginning August 31st. Why we care. Advertisers using Shopping campaigns will no longer be able to disable Local Inventory Ads through […]

During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more than £1,000 after the budget was set as daily instead of lifetime. Because the campaign wasn’t revisited after launch, it continued running for three weeks […]

My 8-year-old daughter desperately wanted a Nintendo Switch. Her evil parents refused to buy it for her. She was too young to get a job, so she did what any resourceful kid would do: she set up a lemonade stand in front of our house. But she didn’t just put out a table and a […]

If you’re walking into budget meetings with rankings, traffic, and keyword reports, you’re making the wrong case. CFOs don’t approve SEO budgets based on channel metrics. They approve investments that reduce risk, improve commercial outcomes, and justify capital allocation. As AI changes search economics and customer acquisition costs climb, translating SEO into business risk is […]