After bottoming out at 1.3% in December 2025, the click-through rate (CTR) on Google’s AI Overviews climbed to 2.4% in February 2026. That’s an 85% jump in two months, according to new data from Seer Interactive. What moves CTR. When an AI Overview appears, pages cited in it get more clicks than pages on that […]

Google has confirmed a bug with the Google Search Console performance reports that specifically impacts  “Job listing” and “Job details” search appearance filter. Starting April 16th Google had an issue logging this data. So Google is reporting zero clicks and impressions for these jobs reports. What Google said. Google wrote: “A logging error is preventing […]

Google updated its YouTube and Discover Feed ad requirements as of April 2026 to clarify how election-related ads are handled, without changing how the rules are enforced. Why it matters. Advertisers using YouTube and Discover placements already operate under tight guidelines, and election ads have historically been a gray area. This update is meant to […]

OpenAI is emerging as a new advertising channel, but early advertiser sentiment is mixed as brands grapple with limited data, unclear performance, and a rapidly evolving product. Driving the news. Two months after launching ads in ChatGPT, advertisers are experimenting — but still lack clear measurement tools and performance benchmarks. Early campaigns are largely impression-based, […]

Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings. Driving the news. AI Max for Search campaigns is exiting beta after adoption by “hundreds of […]

Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that have shaped her career in PPC. With more than a decade of experience across search, social, programmatic, digital out of home and ABM, she shared a candid look at the realities of leading paid media […]

PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns should avoid overlap. Everything should be logical, efficient, and easy to explain. That foundation matters. It creates consistency and avoids obvious inefficiencies. But it’s not where the biggest gains come from. Looking back over the […]

Since 2021, I’ve worked on more than 350 published guest posts. In that time, I’ve refined a repeatable guest posting outreach process that consistently drives approvals without ever paying for a placement. Although guest blogging is becoming more difficult, the basics of personalized guest posting outreach remain the same. If your mindset is to create […]

Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will decrease. What happened. A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data anomalies in Search Console page: “A logging error is preventing Search Console from […]

In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista, Yahoo Directory, Excite, Infoseek, Lycos, WebCrawler, HotBot, Northern Light, Ask Jeeves, DMOZ, Snap, LookSmart, GoTo.com, AllTheWeb, Inktomi, iWon, and About.com. Each had its own form, process, and wait time, and its own quiet judgment about […]