Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping destinations, advertisers have a new opportunity to reach consumers at the moment intent is expressed, rather than relying on traditional search queries or passive browsing. What’s […]

Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments for Performance Max campaigns, allowing advertisers to test how different creative assets affect results. The feature enables marketers to compare entirely new […]

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations […]

The old PPC skill set was built around control: define the keywords, choose the match types, set bids, write tightly aligned ad copy, and structure campaigns so the algorithm behaved the way you wanted. The best ad managers of the past were great at Excel and pivot tables. Execution was the product and the differentiator […]

Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are reporting a new “Branded Searches” control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries. The setting […]

Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major companies like Amazon and eBay. […]

Google CEO Sundar Pichai said Google’s AI search box, app-building tools, and agent products will eventually converge. Pichai also rejected publisher fears that Google will stop sending traffic to the web in an interview with Nilay Patel, editor-in-chief of The Verge. “Through it all, we are very committed to both meeting user expectations and also […]

While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible to AI systems because their knowledge wasn’t machine-readable. Many were respected leaders in biotech, manufacturing, hospitality, agriculture, and retail. But critical business information was buried in PDFs, locked behind forms, trapped in vague marketing copy, […]

Microsoft is rolling out a slate of new advertising updates aimed at simplifying campaign management and improving AI-powered optimization across its ad platform. What’s new. Microsoft introduced a new Import Center designed to simplify importing campaigns from Google Ads and Meta Ads into Microsoft Advertising. The new hub allows advertisers to: Search and filter imports […]

In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights the tension agencies often face […]